Horror rap, by its very definition, is not for the faint of heart. How many music fans could honestly say theyd prefer to be scared while listening to music rather than enjoy it sonically? Juggalos will argue the case that they can do both, which may seem absurd at first, but the claim can be legitimized thanks to an early Insane Clown Posse movie, Shockumentary.
Shockumentary rhymes with documentary for a reason its a documentary of the rise of ICP in the early 90s. This Insane Clown Posse movie does not have a plot or anyone acting in it. If thats what youre looking for, then this writer would recommend the Insane Clown Posse movies Big Money Rustlas and Big Money Hustlas (both with plenty of Psychopathic Records artists cameos).
Instead, the ICP video Shockumentary is an ICP video depiction of the fans and horror rap movement of the time. Rarely has any Insane Clown Posse movie, or any other musician documentary thats not an Insane Clown Posse movie, provided such a candid insight into the behind the scenes life of some of musics biggest stars.
In fact, most viewers might be surprised that Shockumentary was an Insane Clown Posse movie intended to market the band to those who had never heard of them. I say that because much of the video focuses on parents disapproval of their children listening to the groups horror rap music and message, but then again, this exact point is the reason why the group blew up to begin with. Kids love to do anything their parents hate!
Shockumentary was so successful that it helped boost the sale of ICP albums from 17,000 a week to 50,000 a week. One of the reasons Shockumentary was such a success, aside from the reasons listed above, is for the fact that it was aired on MTV for its release.
Now remember, MTV may not be very influential any more, but in the late 90s it was dominant. Getting exposure on MTV for anything was bound to skyrocket your career. Even if youre the Insane Clown Posse and youre demographic is nothing like the demographic that watches MTV. How many one-time haters were converted once they saw the Insane Clown Posse movie Shockumentary or any other ICP video on MTV? Probably many.
What else has MTV done for the career of ICP? Most obviously, theyve featured a number of ICP videos (music videos, the kind that are traditionally intended to market albums) back in the day when MTV still played videos. Some of the most popular ICP videos are living on YouTube today, first and foremost being Miracles and Hokus Pokus. What was your favorite ICP video? Did you ever watch it on MTV? Where else do Juggalos watch ICP videos?