For over decades now Indian TV shows have been penetrating deeper in the Indian markets- both urban and rural. As a matter of fact, most of theHindi TV serials have a surprisingly larger audience abroad. Be it the NRI Punjabi’s in Canada or the London settled Gujarati’s. Miles away from home, watching the Indian serials and watching Bollywood masala films is their easiest expression of patriotism.
Back home in India, the Indian serials are the daily dose of entertainment for majority housewives.This is however a money-making break for the struggling actors and creative personas who seek this chance as an extremely important source of revenue and employment.
But these shows witnessed growth in the mid-nineties with the policies getting actively effective. This was the time, when production houses grew in a clutter to form camps. However, history states it with evidence known to all that BALAJI Telefilms emerged as the most powerful production house. Here began the rise of EKTA Kapoor when twelve of her shows were on air on various channels at the same time. The likes of Kahaani Ghar Ghar Kii and Kyunki Saans Bhi Kabhi Bahu Thi became household names with these Indian TV shows running for over 7 years at a stretch. Some of the most popular names in the industry emerged from this company and BALAJI reined the Indian television for more than a decade. The mid 2000’s was a turning point with smaller forces coming into power, changing trends and opening up the Indian entertainment scenario with varied content. Suddenly, the larger than life homes and extravagantly dressed women and vamps turned into impressively real homes and well adequately dressed women. However, the levels of drama did not change drastically, with the rush of emotions.
One of the notable changes on Indian television was in terms of the treatment of reality shows. Back then Sa Re GA Ma Pa on Zee TV and Boogie WOOGIE on SET India were the only reality shows that had the freedom to go with the flow of emotions. Unlike today, when even reality shows are scripted. Be it the cheap publicity stunts in BIGG Boss or quarrelsome judges on Indian Idol or Sa Re GA Ma Pa, it has been a rather peculiar growth of Indian television.And yet, not only have these channels adapted to the change but the viewers have accepted it in their own terms and continue to enjoy these shows on TV and online portals of these channels. What stands ahead for these viewersPsychology Articles, no one knows!