Significant occasions in our personal lives are always photographed – from weddings and christenings through to graduation ceremonies and trips of a lifetime.
With businesses its always important to capture those important moments too and now that most people have access to good performance digital cameras the days of hiring a professional photographer may seem numbered. However the need for businesses to produce the highest quality images of events has never been stronger.
A picture that tells a story is a picture which shows what is happening. Its important to avoid gimmick pictures because they look contrived. Creative pictures however help tell an interesting story. For example, if a company moves offices no one is really interested what the outside of the new building looks like. But if you take a photo of the Managing Director helping to unload the removal van then the story captures more attention.
During the festive season many companies are involved in black-tie dinners and awards ceremonies. Using a commercial photographer to capture key images from the event means more than visual souvenirs of staff dressed up in their best clothes!
For businesses that are hoping to use photographs alongside a written press release, getting the picture perfect is vital, and investing in the services of a commercial photographer is the best step to take.
Any picture that is to be sent to a newspaper or magazine must be of sufficient quality to reproduce well. However the most important aspect is to make sure that the photographer creates an interesting picture in the first place. Too often, money is wasted on photographs that will never be published. Its important for both the client and photographer to understand what photographs each newspaper or publication – particularly professional or trade magazines – like to publish. At the end of the day its about getting a photograph published, not mounted in an album!