Music is my first love, marketing is my strength.
I have managed to combine the two to help the third love in my life….PEOPLE. There are several products on the Internet that address these issues (Music & Marketing). Everyone sees themself as an authority or Guru of sorts. The only thing to do is sift through the maze of products and find the ideal one that fully address your needs. Bear in mind that the requirements from the industry will basically be the same but your approach and needs are different.
Marketing is a very important element in any equation. Many questions need to be addressed. The first thing that must be asked is ‘ is this the right market ? ‘ In the case of music, the important factors are ;
1. Is the lyrics hitting (are they relevant)
2. Is the music entertaining?
3. Is the artist appeal there?
4. Would this song be playable (i.e does it fit in with others being played? and I am not referring to Mastering but content-wise)
They are two obvious approaches to marketing music. Two directions are available.
1. SATISFYING your chosen MARKET and
2. Build to SATISFY A MARKET.
It might sound complicated but I assure you, it isn’t. You either create to satisfy a demand or adjust to meet a demand. This is the integral part of NICHE Marketing. The principle of Demand and Supply in action. Parts of any effective marketing plan.
What is important are the basics as they pertains to this article,
1. Production of product
2. Product Protection
3. Effective Music Submission practices
4. Marketing of self and Product
5. Niche Marketing (finding & establishing it).
Cross marketing ideas are springing up every day (Trial Pay for example). Systems where you pay for what you want and get what someone thinks you NEED. The extra money for getting both items is paid by the store and they benefit by having you as a loyal customer. This marketing system can be applied to almost any product but especially new music that requires a solid test market. Whats there to lose?
All these areas and more are addressed in these books. I have found them both informative and entertaining from an artist and label perspective. ne of the many things that plague an indie label is product placement and with the blossoming of the Internet, effective, common sense marketing is important. Being able to compete with ‘big brother’ is very important. If you don’t keep up in a race, you get left. These books attempt to ‘keep up’ and forge ahead by knowing the ins and outs. I have found these ebook very informative and quite helpful. Nobody has all the answers but knowing the rules sure does help. The music business can be a very cut-throat one. If you approach it as such and don’t judge and accept everything ‘verbatim’ then you are on your way. Being shrewd and knowledgeable is key.
I have just touched on the surface in providing what is basic without being in depth. Being repetitive is boring and I in no way intend to copy someone else’s ideas. These books merely add to my ideas and principles that I adhere to. I would not suggest it if I found it to be completely wrong and totally non factual. On the contrary it adds and further enhances my views and touches on a number of subjects that were not entirely within my realm. If ever you should need my opinion or services, I am available and can be found here or on LinkedIn or on the usual suspects.
with small work. So very good is his overall performance which the audience feels his soreness whilst he attempts to mask it, for the stage that 1 moviegoer with the screening I attended yelled an obscenity to Hoover on Tolson’s behalf. DiCaprio and Hammer’s chemistry, despite dangerously teetering into octogenarian caricature at times, is so spot on believable it draws one particular in.This sequence of acting vignettes great in an anthology movie. Nonetheless, these parts don’t make “J. Edgar” a cohesively satisfying entire. It really is a strange instance in which the multiplication qualified prospects to your quotient. “J. Edgar” doesn’t know very well what it desires to get. Such as the movie alone, I am torn. It truly is likable but not participating. It in some way sterilizes a subject that needs to be rife with intrigue and titillation. Its a movie that seems to go considerably for a longer time than it really should but provides the audience very small to ruminate on. As participating as it is at times, “J. Edgar” as being a film is as medical a dissertation as being a chilly case file and equally as unsatisfying. Paul Anthony Llossas is actually a author who hosts “American Culture Critic”, his blog site about cultural tendencies with a give attention to common tradition. He is a summa cum laude, Phi Beta Kappan graduate. Follow his blog at . Scream Audio Singers A scream songs singer walks into your voice studio asking for support. Now considering you have spent the final twenty years imploring singers to not scream, what does one do? Even though it might be tempting copy car keys to suggest for your hefty metallic screamer which they just halt screaming, your phrases would most likely fall on deaf (quite quite def) ears.Musical tastes have advanced more than the millennia starting up with caveman growls ascending towards the exquisite classical audio on the nineteenth century and again close to to screams and growls on the conclude on the twentieth century. This pretty a lot puts scream songs groups with the
Do you really need a product photography studio, or can you get away with photographing your products in house? If you look at the average sort of price charged by a commercial advertising photographer you’ll almost certainly be tempted to consider avoiding having to rely on a fully equipped product photography studio, instead using lower grade equipment, and hoping that a few key techniques will get you by.
It’s understandable since at the moment almost all small and medium sized businesses are looking to make cuts wherever possible. Sadly many photographic studios seem unwilling to help smaller businesses keep up with the big businesses, pricing themselves out of the market in many cases. It should be noted though that this isn’t always the case, and if you’re prepared to look about there are a few photography studios offering lower priced deals for small and medium sized businesses.
But is even that expensive fully justified, if it really is possible instead to take your product photographs in house? Certainly it’s relatively easy these days to pick up a pretty decent digital camera in any high street store. With even mobile phones now able to take the same sort of quality image of a decent digital camera a few years ago, the quality of the image is likely to be very good if you’re prepared to spend over 300 at least. But you shouldn’t just be budgeting for the camera, because there are many other camera equipment items besides the camera itself which will be necessary.
Thinking small and simple to begin with, you’ll certainly need a tripod in order to make sure the camera is stable and lined up correctly. But if you hook a camera to a tripod, no matter how careful you are there is often a slight bit of movement once you press the shutter button. This is why it’s often a good idea to have a remote shutter button on a lead, so that you can trigger the camera without nudging it, even slightly.
Then of course there’s the lighting. Don’t think for one moment that the built in flash on even a good camera will be good enough. In fact you needn’t even consider the flash as usable on most digital cameras. You’ll need to look at an external flash or lighting system, and this will of course need to be hooked in to the remote trigger. Different products will require different lighting solutions. A fully equipped product photography studio will have a whole range of lighting solutions, including soft lighting, hard lighting, coloured lighting and even LED lighting.
But then again, lighting is not just about lights, because sometimes it will be necessary to diffuse the light, or even have it reflect in different ways for a clearer result. This is where reflector boards, panels and umbrellas will be helpful, creating the sort of diffused lighting which allows products to be seen clearly, as they would in optimum daylight, without lights creating or exacerbating shadows and contrast. Another issue you’ll find with taking product photographs in house is that you’ll be unable to remove the backgrounds very easily. You can tell at a glance when a product photograph has been taken in house, ‘on the cheap’, because you can see the background – often just a sheet hung over something.
A professional product photography studio will usually have what is called an infinity cove, which is a specially designed room or space which has no corners or edges, and therefore nothing to suggest that there is any background at all. Products can be photographed in front of this, and will stand out clearly, and can even be cut out from the backgrounds and superimposed on alternative backgrounds. This is just the starting point for creating decent photographic images, although there’s a great deal more besides these first few tips. If you’re looking to save money, you really are best off looking for a product photography studio which specialises in offering service which are affordable for small and medium sized businesses.
Since you were a child till the time you have grown to a matured state horror movies have played quite a major role in your life. The big screen has allured you at the same time just like the inevitable attacks by dish network are unique digitally and technologically sound track and media presentation. It has been the best when you have made yourself succumb to the best horror flicks in the entire world. You can even see the individual hair on an arm that is on the high definition TV screen and thats the kind of difference it makes. On the big screen the difference is even more dramatic for one big reason. The picture on a big screened TV was always less defined and even somewhat blurry or fuzzy when viewed from close up.
With the high definition big screened dish TV you can sit right up close to it and the picture is just fine, even from as little as one foot away. For Horror films the high definition experience is particularly desirable for so many reasons. With channels like HBO, star movies, Cinemax and Showtime, movies such as “The Exorcism of Emily rose”, “The Exorcist”, “The Dark Waters” movies become magic and give you the feeling that you are one of the people who are actively involved with the plot. Even if you have missed a single layout of the matter you can use your DVR ton record such exquisite delights which play a major role in your mind and get access by the satellite TV for free.
The high definition satellite TV DVR receiver that you will get for high definition programming has a twenty-five hour memory capacity for high definition recording and a one hundred hour memory capacity for the standard digitized recording that you will do. That is well over five solid days of recording time for you to fill up if you can. Dish network also provides you with free Sirius satellite programming for your home and your vehicle when you join their family of satisfied TV viewers. If you are looking for the best deal you can get on a programming package with the lowest over all prices per channel then look no further than dish network, the all time leader in high definition programming.
So have no more worries. There is no need to go for theatres anymore. The best cinematic experience is right here; it can give you the goose bumps and make you spend sleepless nights. Bring home the best in this sector and you are guaranteed to meet the devil in the listing right at your drawing room. Just keep in mind that before extended service plan expires gets hooked to dish network has to offer you. With thirty-one channels of high definition programming for you to select from you are guaranteed to never run out of fantastic programming that you can watch and record with dish network.
Once upon a time, medical uniforms consisted of white and nothing but white. While white is a very hygienic and professional, many individuals in the medical industry are choosing to alter the color variances slightly, or in some cases, radically. Cartoon medical scrubs are just one of the ways people with a medical career are choosing to show an individual and unique attitude while in the workplace.
Cartoon medical scrubs are definitely gaining in popularity. Mickey Mouse, Bugs Bunny, Care Bears, and many more of our most popular cartoon characters are finding their way onto cartoon medical scrubs around the world.
While cartoon medical scrubs are indeed popular and a great way of displaying uniqueness in the medical industry, there are copious other reasons why a nurse, a doctor, or even a receptionist may choose to wear one of the many types of cartoon medical scrubs available today.
One of the greatest difficulties to a medical professional is often making the patient and the patient’s family feel at ease. Whether the visit is for a long-term illness or simply a visit, the truth of the matter is that patients often feel uncomfortable around medical professionals.
A simply addition of cartoon medical scrubs can add a soothing, friendly, and/or personable attitude to the workplace. Who could feel uncomfortable around the Care Bears? The simple fact is whether the patient is young or only young at heart, cartoon medical scrubs can have a soothing affect on the patient.
Cartoon medical scrubs are not just popular in the medical office where young children are present. In fact, there are cartoon medical scrubs appropriate for every type of specialty within the medical field. Even veterinarian offices have been seen with various types of cartoon medical scrubs in the office.
Adding cartoon medical uniforms to your professional wardrobe is a great way to show you are a person. Often, the “person” gets taken out of personality within the medical industry. With special cartoon medical uniforms, the “person” gets added back into personality. When you add your personality into your career, your patient and you feel better about the day.
Finding the right cartoon medical uniforms or scrubs for you and your workplace is as easy as knowing what is acceptable in your particular medical environment, and of course, knowing what you like and prefer as a person. There are so many types of cartoon character available on medical uniforms or scrubs that finding the one you prefer can be an easy task.
Cartoon medical uniforms or medical scrubs help add the person back into the equation; not just the medical professional but the patient as well. There are so many reasons to add a bit of softness and playfulness to the medical environment that many individuals are choosing to add these uniforms or scrubs to their daily schedule of medical apparel. The benefits start on the outside but work their ways into the hearts of everyone involved.
Radio Advertising -What is fair pricing for radio spots?
When it comes to TV advertising and radio advertising, the most common question we hear is: “What is a fair price for ‘radio spots’?” It is a great question, and one that rarely gets answered. The answer is:
A fair price could be $2.00 in Great Falls, Montana;
It could be $300.00 in Houston, TX;
It could be $2000.00 in New York City; and
It could be $1.5 million for the Super Bowl.
In order to understand “spot pricing,” you have to know what a spot is first. When a commercial hits the airwaves, it becomes a spot. A spot is 15, 30 or 60 seconds worth of airtime. Airtime is just that, time on the air. Air is worth nothing. We all breathe it for free. You should pay nothing for air. So what is a spot worth? ZERO, ZILCH, NOTHING.
In order to answer the question fully, I will use an analogy involving a bag of Doritos. What does a bag of Doritos typically cost? A large bag is around $3.50. Normally a bag of Doritos has around 100 chips in it, meaning a cost of around .03 cents per chip. Is that a fair price for a bag of Doritos? Based on public perception and what you paid for Doritos in the past, the answer would be yes.
What if you opened the bag of Doritos and it had 3 chips in it? Would $3.50 be a fair price for the bag then? Of course not, it would be a rip-off. What if you opened the bag and it was full to the top and had 300 chips in it? Would $3.50 be a fair price then? Absolutely, you got a fantastic deal.
So there lies the problem: small companies continue to purchase advertising based on the price of a “Spot”. They do not bother asking “how many chips are there inside the bag?” When purchasing TV and radio advertising, the only thing that matters is how many people are going to hear or see your spot each time it runs. In the advertising world, we call that “average impressions”(eyeballs, or ears).
The next logical question would be: How do we find out how many people will see or hear our spots before we purchase advertising from someone? The next article posting will cover this question. You can also go to a page at the resource below titled “What is CPM,” to learn more about how Nielsen and Arbitron ratings work. p>
If you would like to learn more about radio advertising and radio spots in general, click here If you would like to learn about how to calculate fair CPM pricing using Nielsen & Arbitron data, click here
Wedding photography packages could be a source of confusion for several wedding couples and their families. What does everything mean? There are so many different wedding photo albums. Do you want a disc only, an album, a full digital solution? The offered wedding photography packages could even be a consideration when choosing your wedding photographer.
Few wedding photographers work for high end companies that only have premium price point packages. Others are freelancer or have their own personal business with the flexibility to create custom wedding photography packages to suit your needs. Some packages in fact have the WOW factor.
There are several websites online which offer wedding photographers and wedding photography packages for budget weddings. This is important because not everybody has an unlimited budget for one day in their life. Selecting budget wedding photography package is an amazing way to get a bit of everything you want at a price you can afford. Some of the budget wedding photography packages includes Videography, photography. Always take a look at the wedding photos because there are photographers doing beautiful work like the high end studios but for a fraction of the price.
There are few more websites on-line which provide JUST photography options such as 5 hours of photography for your wedding and or reception, and the wedding photos on a high resolution disc. This is a great option for couples traveling to their wedding location. Couples who want a fast turnaround on getting their images and need them to be easy to carry.
Like everything you do pay for what you get. So there are options that include proof albums, parent albums, coffee table albums, iPad albums and complete digital solutions. It really is up to you. Few photographers include a pre wedding photography shoot, or engagement shoot. This is a great option to trial working with your photographer.
There are different timings, different albums, different wedding photography packages that you must discuss your needs and vision with every potential photographer. You must know they can do what you want for a price you’re happy to pay.
The great thing about wedding photographers is that they not only take pictures of you and your wedding party, they take pictures of others, the decor, the events as they unfold. These are memories you would wish to treasure forever so a wedding photographer with a package to suit really is your best option!
If you’re seeking to capture your style in beautiful wedding photography Sydney go to . PM Photo is Sydney wedding photography and portrait photography specialists. Pierre Mardaga has been working with bridal couples and families for over 20 years. Creativity and the ability to let the art flow from the camera makes PM Photo a sought after photography studio. Pierre and Paule Mardaga established the PM Photo studio in Drummoyne in 1995 and have built a reputation of excellence within the wedding photography industry.
Parents invariably desire their child to excel in life plus course of study few have shown that letting the child learn to play an instrument helps in their advancement. The two most typical instruments which parents let children keep in mind are the piano plus the guitar.
knowledge on in what way or manner to play the guitar in years early and now isn?t the one unconventional. The first characteristic needed is to borrow one; if there is already an instrument available then intelligence can begin. If alone needs to get one, then going to the music shop with somebody who is familiar with guitars may certainly helping the opinion
The most essential part to get acquainted before playing any musical instrument was proficiency through what medium to read the notes, except at this time the indicated is not considered to be ample. The human being needs to listen as he is playing to be acquainted with whether or not he is producing the correct notes.
In the past, an instructor had to be noticed before lessons could begin; except presently an individual can uncomplicatedly start by intelligence from friends and then practicing. After few time, the assistance of an expert can encourage extend your information of playing the guitar.
There are also books which teach an individual how to play the guitar. By reading and studying the latest techniques of the noted musicians, single will be able to memorize a skill or two although playing.
The world wide web can also assist promote one?s authority with the guitar. There are thousands websites present which give models from a beginner?s level to the more advanced lessons.
Instructional videos are also present. several were mass-produced by rock stars and every of these individuals have or avail a many way.
The first-class method the one can be used to establish your buildup is by playing the guitar at the identical event as the similar song is playing in the background. the one way, if you are playing ?off key?, adjustments can be made until it is perfected.
electronic components plus the publication of books have particularly helped alter the method human beings can remember in what way or manner to play the guitar. With the many options available, whole world who has the wish can start at any extent of time and at any period. except intelligence the basics first before parting on to other things is important.
Guitar playing ought to be happy. It is not just essentially proficiency by virtue of what to perform the instrument except enjoying it as strongly. Not every one is born to take up play it well. So if after some time, it?s in actuality not working for you, then giving it up for new musical instrument may be the answer.
The very first 12 months of a baby’s life travels by before you realize it, and any parent, grandparent or beloved family member can attest to that. There are several important milestones, and its important to try and record your small ones precious occasions. Current trends in baby photography will assist you to seize those short lived, priceless moments, and treasure them forever.
Baby photography has come a long way since the original pictures in the hospital. This first photo opportunity commonly consisted of a simple head shot of the newborn baby wearing an ordinary white garment and striped cap. However, these days, there are numerous approaches to take your baby’s picture in a more natural setting. To begin, most photographers often use pure sunlight in order to best capture your infants perfect complexion and soft texture. Next, parents are requested to bring with them something that is important to the baby or family, such as a hand made baby blanket, or a cute gift given to the baby. This helps make the snapshot even more special as it will help the parents and infant remember those things that were notably valuable to them. Often, photographers will include the mother and father in the photograph also by having the newborn held in the father or mothers arms to indicate just how small the baby is during those precious first days of life.
In order to capture the child in the classic curl position, it is best to schedule their photography session in the first 10 to 14 days of life. This will enable even more opportunities to mold and move the baby into the classic curl position that is characteristic of newborns. Also, try to plan the photography session in the course of the newborns sleep time. This will help the photographer to shoot the infant while she or he is asleep, and allow the photographer to get really close to the baby’s face to see their delicate features. Provide outfits that will be easy to pull off and on your baby, so that you can get several shots with different looks.
As the baby ages, you should capture those occasions when they are learning to smile, crawl, walk or roll. Bear in mind to keep the photography session basic; the baby is and should be the target of the picture, and too many props can be overpowering for both the baby and photographer. Try to bring easy props which will help show the character of the baby, such as, is he or she sassy, shy, bold or sweet? Make sure to discuss with the photographer what you want the photo to show, so that the photographer will understand, and will try to capture what you want. Keep in mind to keep it lighthearted and fun too, and this will draw out the natural smiles and personality in your baby.
Finally, it’s also crucial to remember a few safety tips when taking photos of your baby:
1.Under no circumstances make a baby pose for a photo, irrespective of how adorable you think the pose will be.
Horror movies is one genre that has catapulted both the film-makers and actors to the pinnacle of success in just one film. Remember, ‘Bipasha Basu’ the leading lady of ‘Raaz’ who set the silver screen blazing making her a star overnight. Director ‘Vikram Bhatt’ too met the same fate and he did not stop there but carried on experimenting with the same genre in more or less similar way. Finally, he again struck gold recently, in his latest offering ‘1920’, a period horror movie that repeated the same success as ‘Raaz’ did.
The parameters of fear too have undergone a radical transition in such a long time span. Although some times film critics (these days even audience does that) complain that Indian horror movies are inspired from the Western Cinema, which is a wrong gesture from the behalf of film-makers fraternity. However, if one goes into depth, horror movies are not at all new to the Indian fim industry, ‘Mahal’ starring yesteryear actor ‘Ashok Kumar’ and the gorgeous ‘Madhubala’ created fearful ripples during those initial years of Indian cinema. The film owing to its highly mystifying ambiance and strong script introduced fear into its latest avatar to the Indian audience. After it, ‘Woh Kaun thi’, starring ‘Manoj Kumar’ and ‘Sadhna’ too was a similar attempt in this direction, but this time the conviction was on the higher side. People took it very seriously and ‘Woh kaun thi’ can be called as a formal exposure of the fear element to the Indian audience. Thereafter, films like ‘Bees Saal Baad’, ‘Jaani Dushman’ and many more hit the screen. Some rocked the box office, while most of them fared badly. But even after being labelled as a risky initiative, film-makers never hesitated to try it out.
Years later, Ram Gopal Verma redefined the basic parameters of horror elements by re-introducing fear in its new elements. ‘Raat’, ‘Bhoot’ and very recently ‘Phoonk’ established that he can be configured with the title of ‘King of horror movies’ which earlier was with ‘Ramsay Brothers’. Now the demands of the Indian audience are changing, which directly has exerted pressure on the film-makers to explore other script ideas too, in the same genre, adding the element of unpredictability to them. This is the chief reason why these days film-makers are not shying away from the idea of taking the help from the literary masterpieces. Yes, in order to create masterpiece films, a huge chunk of film-makers is going back to the roots ie original script ideas, which can only be spotted in books. These days, Indian book stores provide various kinds of features to the lovers of horror genre. This is why there is always a consistent demand for the horror books in these Indian book stores. These books are either adapted directly on the silver-screen or are made into movies after making some necessary changes (in order to suit the demands of the audience).