Category: Photography and Models

Secrets of Whiteboard Photography

Online Portfolios for photographers”>Never rewrite anything you can digitize. If you’ve ever been tasked with copying a full whiteboard after an intense brainstorming session, you know what I mean.

You’ve just finished participating in one of the most amazing brainstorming sessions of your career. The massive whiteboard, which covers an entire wall of the conference room, is covered with words, arrows, and diagrams. You’re about to rush from the room to begin putting these plans into action when your boss says to you, “Robertson! Would you please copy down these notes and circulate them to everyone who attended the meeting?”

Copy those notes?! Not even Leonardo Da Vinci could reproduce those drawings. Suddenly, an air of calm comes over you as you recall “Secrets of Whiteboard Photography” from Digital Photography Hacks. You pull your digital camera out from your backpack and go to work. Why rewrite something that’s already been written, when you can photograph it, save it as a .jpg file, and circulate it to anyone with a browser on their computer?

This hack will make more sense to you if you first understand how a camera sees the world. Most cameras are calibrated for capturing blue skies, green grass, and other middle tones. And, more often than not, your camera will try to convert anything on the extreme end of the exposure scale to those same middle tones. So the black cat becomes gray and the whiteboard becomes a murky beige color. So, job number one is to find your exposure compensation adjustment and set it to +1. That will tell your camera to overexpose the subject and make the whiteboard white, not gray. Then, turn up the room lights, open the shades, and turn off your camera’s built-in flash. Those little strobes might be fine for blinding your best friend at her birthday party, but they’re not so good for shooting whiteboards? unless, that is, you don’t care about reading the writing. Flashes tend to nuke white shiny surfaces.

Wedding Photography Advertising Ideas – Helpful Hints And Details

If you happen to be a wedding photographer and you’re keen to maintain oneself busy each and every weekend, then you are going to have to take the time to learn about some wedding photography advertising methods and implement them inside your business.

That you are about to seek out out about three impressive procedures you are able to start off working with at this time, but these are without a doubt not the only approaches that you simply may be using.

You could continuously increase in your marketing skills and implement new and improved methods.

Wedding Photography Advertising Idea #1 – Implement A Technique For Generating Referrals.

It’s an effectively acknowledged fact that referrals are a few of the warmest leads you may receive – but waiting for referrals to become sent your way invariable final results in far fewer referrals than you’d like.

Naturally there is often going to become the odd referrals sent your way, but in the event you really need to make a living from referrals, then you should make sure that you simply ask for them from your customers close friends and acquaintances, and know when and ways to ask in such a way that you just are a great deal more most likely to obtain the referrals you ask for..

And as you get far more comfortable asking for referrals, your confidence will develop and it will result in a lot more persons becoming prepared to send organization your way.

Wedding Photography advertising and marketing Thought #2 – Devote Capital On Search Engine Optimization

As a wedding photographer you’re lucky – a nicely optimized webpage could be a money cow that send s you new clients like clockwork

If you have accomplished the operate and your wedding photography site sits nicely in Google than your company will continuously benefit from a frequent stream of inquiries.

And in case you appear at it from a business enterprise investment point of view, a reasonably smaller outlay these days can continue to send you clients a number of years down the track.

Keeping a website on top of Google is the hassle-free aspect, the moment all of the very difficult function to get it there has been performed, as well as the wedding customers it’s going to create for you might continue for loads of years immediately after the initial function is accomplished.

Wedding Photography Marketing Idea #3 – Use Facebook’s Paid Marketing Platform

Facebook lets it user decide to buy advertising space on the web page that not only provides you the ability to target users by gender and location, you can easily also target them based on their relationship status.

So what you’d do is generate an ad campaign that targets only folks who are engaged.
So as soon as a person changes their status to engaged, your advertisements will start out showing in their account, and also you will get the chance to promote your services prior to other photographers within your location.

Wedding photography advertising and marketing doesn’t get very much extra targeted than that.

d Models Versus Traditional Architectural Models In Presentation

New software has made it possible to generate virtual 3D architectural models in presentation format. This is changing the frontier for design renderings and calling some key aspects of traditional rendering techniques into consideration. Analyzing the benefits of different architectural models in presentation may reveal the future of how design presentations will be made.

The architectural model has been an invaluable part of the design and development process since the start of man’s recorded history. It has provided a simple and cost effective method of design revision. It has also provided a solid ground for involved individuals of varying trades to come together and discuss their valuable insights.

Physical models of the past were generally designed and created in house, making it necessary that everyone involved get an opportunity to watch the plans come together. Scale models such as these have been present in the formative design stages of famous monuments, battlefields, residential structures and architectural feats that are still highly recognized and admired today. The value of traditional methods is at once steeped in the romantic nostalgia of an era that regarded the work of the hand with high esteem, and in practical, economic uses.

The 3D architectural model is usually outsourced. This means that in house staff loses out on the valuable process of creating a working scale model of the project vision and plans. It can also mean that a company will have extra time to truly focus on the design aspects that truly matter.

Outsourcing the design of an architectural model can be a truly efficient method of project savings. More than 60% of the total costs for the model can be saved when the model is design with 3D computer generated rendering by a contracted company. The time saved generally proves invaluable as design and product development issues can take the forefront of company attention when this matter is aptly tended to.

There is no doubt that the traditional method of designing and using traditional and physical architectural models in presentation will continue to have irreplaceable values, some of which 3D models can never replicate. However, innovations in this technology has made it possible to incorporate significant project details that a physical model never can. With time the use of the 3D model will most certainly overshadow the traditional model, but it is likely that unique aspects of the tactile model will remain present in presentations.

Environmentally Sound Steps For The Photography Industry

The photography industry has taken great steps in the past decade towards environmental responsibility. Film photography has declined drastically, which has resulted in the reduction of the numerous chemicals that are used in the development of photos. The existence of high quality digital photography options is to thank for the move away from traditional film. Digital photography greatly reduces the number of photos printed in general, as the photographer can view the photos before deciding to develop them and choose to develop only those photos they wish to keep, and the printing of digital photography involves far fewer chemicals than the development of film.

The next big step the photography industry can take towards becoming more “green” is to use digital photo proofing for clients. The traditional method of proofing photographs with clients is to print a set of photos in a sample size or format such as a proof book, to be viewed by the client as they make their purchase selections. These proofs are generally discarded when a client places an order for prints of their own, and the photographer then has high quality prints created for their client. The paper proof method results in wasted photo paper, ink, and energy. Often proofs are printed on a home printer, which is generally an inefficient model, and the ink cartridges are more likely end up in the trash, instead of being properly recycled.

The photography industry should be able to take another great step towards reducing their impact on the environment; the uprising of online photo proofing is helping to reduce the need for wasted print samples. More photographers are becoming comfortable with the idea of showing clients a digital copy of their work, and truly only printing the photos which a client wishes to purchase. While some photographers are still resistant to moving to an on-screen proofing model, online proofing is the way the industry is leaning, and hopefully in the years to come, it will become the standard, helping photographers to take that next step towards environmental responsibility.

After online photo proofing becomes the industry standard, the next steps will certainly evolve as well. Green printing may be next on the horizon for the reduction of waste and environmental hazard, though at the moment the options are not of a comparable quality as traditional printing methods. Green initiatives such as online photo proofing and reduced printing can be great marketing points to make with potential clients.

Learning How To Choose The Correct Photography School

There are many people who want to make photography as their career. Many people find it fulfilling to engage in a life of taking pictures. This venture entails a good photography education.

Just like any other kind of school, the appropriate selection of a photography school which will meet the needs of the students is essential for a good education. This article tries to lay down some tips on how you can choose a good photography school. Listed below are the tips:

– Look at the bigger picture

In choosing a photography school, you must be able to look from afar to able to see the bigger picture. The selection of a photography school must be made under consideration of your general career goals. There are several tracks which can be taken in the field of photography.

If you intend to be involved in the more artistic side of photography, you can get more subjects which will aid you in this goal. If you are more inclined towards the commercial side of photography, you can choose a school which offers good business courses on side of the photography classes.

– Photography is more than point-and-shoot

Some people may want to take up photography just to escape from the “hard” subjects, especially those which involves math. Guess what? These are things that a photographer needs to take to be able to survive in the real world. Since most photographers would eventually own their own studios, courses in business management, accounting, marketing and other such courses are important and should be taken by photography students.

– Inquire about the size of the class

Too many people in photography classes can really be a hindrance towards proper learning. It will also prohibit the instructor in giving hands-on supervision on the students.

– Computer skills

A good photography school needs to have courses regarding the use of computers. The field of photography is a very competitive one and you could really use some knowledge of computers. With the advent of digital photography, the need for computer literacy is more evident than ever.

– Scholarships

It would be best if the photography school is offering some kind of financial assistance for their students. Some of the equipments in photography are not that cheap.

These are just some tips on how to choose a photography school. Choosing the right school is as important as having a good view of where you want to go. The right school is the best way to get there.

Commercial Photography – Shooting For Magazines

Digital photography has caused a massive surge in the popularity of this once mysterious art. Secrets of the darkroom, once accessible only through years of study and practice, are now widely available in digital photo editing suites. Film which would cost a professional photographer hundreds of dollars over time has been replaced by memory cards with infinite re-shoot possibilities, and the low cost of entry for digital has allowed thousands of new users to jump into the fray with minimal financial risk. With so many new photographers in the profession, it has helped expand the market for both publications and photography opportunities and created new sources of images and places to sell them. But as a new photographer it may seem challenging to get started so let’s take a look at the world of magazine photography.

What Do Magazines Want?

Sure, there are plenty of magazines out there that deal primarily in celebrity gossip or trendy news. Since its not likely you will be booking Brad Pitt into your studio (or sneaking around outside his house), its important to remember that there are thousands of magazines out there that are all dedicated to pretty much everything else. There are magazines on cars, dogs, computers, fitness, home decor, cooking and so many others. These magazines are always on the market for relevant and useful images that fit their niche.

One way to think about it is that these magazines will always need images of their topics and are happy to pay for them. For example, dog magazines, will never stop needing dog photos so why not focus on a specific niche?

How Do I Get Started?

First, you should look for a niche that you find interesting. Whatever topic you love, chances are good that there is a magazine focused on that particular subject. Once youve decided on a market, swing by your local bookstore and grab a few magazines off the rack. Take a look at the kinds of photos they are using, and ask yourself if these are the kinds of photographs that you will enjoy taking. Its also important to be honest with yourself at this step can you deliver photographs that are at or above the quality of the photos theyre using? If not, work on your photography until you can.

Once you’re ready, look through each magazine and find the photo editor or information on how to submit photos. You want to make sure that you understand the magazine’s guidelines before you start otherwise your pictures will likely not be accepted. Once you know where and how to send your photo, send it in. Its always good to accompany the photo with a brief note this is a good place to link your portfolio.

The Waiting Game

Anytime you submit a photo to a magazine, plan to wait several weeks for a response. Magazines are a print media, and even if accepted your photographs will not show up for a few months. Additionally, its always best to only submit each photo to one publication at a time, this way you dont run the risk of having to decline an offer because another editor has chosen to use your image.

Many times, magazine will note their usual response time to be between 2-8 weeks. If you havent heard anything after this time has expired its okay to send a follow-up note reminding the editor of your submission. Just keep it polite!

What’s so surprising about selling pictures to magazines is that the process is so easy. It can be summed up in its entirety by find it, shoot it, mail it. Selling your photographs to a magazine may sound like a crazy idea, but once you get started making submissions, you’ll wish you would have started doing it sooner!

Portrait Photography Using A Compact Camera

Today’s compact cameras are capable of producing professional looking photographs that often rival those taken with much more expensive equipment when used properly.

The success of a good portrait photo is ultimately judged by the subject who wants to be portrayed in the best possible light and in a way that they see themselves. Taking a professional approach to this will pay dividends and help you to achieve the best possible results.

Preparation is the key to a successful portrait shot. Take the time to organise the surroundings in a way that will complement the sitter. It may not be feasible to set up a studio scenario for the shot but it is fairly simple to ensure that the background does not spoil the shot or draw your attention away from the main subject.

Another mistake people make is to restrict themselves to a head and shoulders shot, with no explanation to what they are doing. This is fine if you want to apply for a photo ID card but rarely works outside of a studio, set up with effective lighting. You will achieve a more natural effect if you allow your subject to engage in some sort of activity which is included in the shot. This will also help to relax the sitter and the end result will look far better than a forced pose. Natural is best. Your subject does not have to look directly into the camera and say ‘Cheese.’ You will achieve a much better shot if the sitter is looking in another direction or over your shoulder. Try it and see for yourself which you prefer.

Once your subject is relaxed take a few shots from several angles to create different effects. You can create vastly different shots by shooting from above or below the subject. Focus on the subject and reduce the depth of field to concentrate on the subject and fade the background out. Select the portrait mode if you are uncomfortable changing settings on your camera.

One of the most important factors in portrait photography is lighting. Wherever possible, natural light sources will provide the best results but nature often needs a helping hand. If you do not have access to professional lighting equipment it is possible to experiment with ready to hand equipment which can be cheaply adapted to deflect the light just by using cardbord etc. The built-in flash on a compact camera can sometimes give harsh results and should be avoided if possible.

Before involving the sitter it is best to take a few shots of the background to see if anything looks out of place. You won’t want to make too many adjustments to the surroundings once your subject is ready, especially if it is a child you are photographing, who will become easily distracted or bored. With a good size memory card you will be able to take as many shots as you like and discard any that you are not happy with. The best part of a digital camera is being able to see your results immediately and make any adjustments there and then.

What’s the point of photography

Learning Photography is a work forever in-progress. Photography is used by amateurs to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. Photography is one of the new media forms that changes perception and changes the structure of society. Photography is both an art and a science. Learning photography is like learning to drive. Photography is thrilling and satisfying, but it’s not as easy as many may think – it requires an understanding of light, motion, composition, esthetics and a lot of technical knowledge to gain confident control.

Photography

Photography gained the interest of many scientists and artists from its inception. Photography is the process, activity and art of creating still or moving pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or an electronic sensor. Military, police, and security forces use photography for surveillance, recognition and data storage. Photography is an exciting and challenging hobby that is accessible to almost everyone who has an interest in it. If interested just check out: Selling Photographs Online Here

Photography has played a controversial but an important role in the arts for the last 150 years. Scientists have used photography to record and study movements, such as Eadweard Muybridge’s study of human and animal locomotion in 1887. All photography was originally monochrome, or black-and-white. Even after color film was readily available, black-and-white photography continued to dominate for decades, due to its lower cost and its “classic” photographic look.

Photographers

Photographers control the camera and lens to “expose” the light recording material (such as film) to the required amount of light to form a “latent image” (on film) or “raw file” (in digital cameras) which, after appropriate processing, is converted to a usable image. Photographers are paid to create, deliver, license or sell photographs. Photographers are used in many different career fields. Photographers get a bad rap but their skills are under-appreciated. All photographers are competing against an enormous sea of others at every skill level. Photographers who are finding success in this climate are the ones who specialize in a niche. Amateur photographers are the documentarians of real life.

Camera

Many cameras may be set to adjust most or all of these controls automatically. The movie camera is a type of photographic camera which takes a rapid sequence of photographs on strips of film. In contrast to a still camera, which captures a single snapshot at a time, the movie camera takes a series of images, each called a “frame”. Besides the camera, other methods of forming images with light are available. Photograms are images produced by the shadows of objects cast on the photographic paper, without the use of a camera.

Photography is the result of combining several technical discoveries. Photography is both restricted and protected by the law in many jurisdictions. Photography became accepted in art because of its assistance in supplying the growing middle class patronage, therefore fulfilling their urge for immediate images and entertainment. Photography requires training and specialized knowledge like other trades, but doesn’t require a licence or even a college degree as a profession does.Learn how to take photos and find out best practices, visit: Selling Photographs Online Here

Stuck For Photography Career Ideas Here’s 5…

Recently I was out and about with a friend who’s just completed an evening course in digital photography. He really does have the eye for a good shot and manages to always come up with original composures. However he had no idea how turn his talent into a career. He doesn’t want to do commercial photography regarding products etc, and that was as far as his thoughts went…How can someone so creative be, at the same time, so lacking in ideas?! So I thought I’d come up with a few options for him:

Portrait, Family & Baby Photography

Some photographers naturally find that they are betting at working with people. This can extend to either full on formal portraits or more candid shots. There is a great call for this style of photography today, but you have to be well rounded and able to produce a number of styles.

Many people still want the formal portrait photography, either single of family shots. While this doesn’t essentially lend itself to great creativity, this style will be more a test of your technical knowledge and people will expect a very high quality portrait.

However, more and more younger couples and families are enjoying the more candid ‘action’ portraits. This is where the photographer gets to be more creative and will set up a few scenarios while letting the family naturally engage with each other. While you don’t always get the ‘face first’ photograph, you often capture a more intimate feel of the subject.

Nature Photography

Many freelance photographers enjoy nature photography, whether just for personal interest or for any paid work. However nature photography isn’t just a ‘turn up and shoot’ option. To be successful you really should be passionate about this and the subject; patience is just as important as talent when dealing with nature photography.

Thorough research is essential. You must know your subject, where to find it? The best times to find it? How to approach? What equipment is needed? Don’t always expect to get the results you want from one sitting.

Build up your portfolio and submit your images to nature magazines or production companies and see where it could take you.

Travel Photography

Another one for the freelancer (unless you are very lucky and manage to affiliate yourself with travel / TV production companies) who wants to combine personal passions with work.

To stand out in this field you really need to be able to look at things in a way that others don’t. You may be taking shots of a landscape or monument that many have seen before, but can you make it seem new or original?

It’s not just packing up your camera and jumping on a plane however. Again, research is paramount. Learn the rules of the country and areas you want to photograph (not everyone welcomes a happy snapper). Try and visit areas that have relevance to world affairs. It’s not just about recording your journey; it’s making emotive reactions with people who may never have visited the area before.

Architectural Photography

For many city dwellers, the surrounding architecture and urban scenes are their landscapes and the recording of them is not only for commercial reasons but also for cultural recording.

There are many opportunities nowadays for an architectural photographer. Real Estate is of course a large industry to tap into; interior and exterior shots of building and residences and also their surrounding areas. You could also try architectural services and publications – going for structural shots, interiors and exteriors as well as works in progress. Proving yourself reliable and capable in this field could generate lots of repeat work.

There are also of course niches within this field – Historical publications, Religious publications (churches etc), Travel Publications etc.

Wedding Photography

Last but not least is one of the largest options for a professional photographer – wedding photography.

This is becoming less and less of a seasonal occupation now, with couples choosing more varied times of year for their nuptials. This means that you must be adaptable to light and weather conditions, while having the main skills of group and couple shots, being able to communicate with families without being an ‘intruder’ to the day.

The best wedding photographers are those whom you don’t realise are there all day. Often it’s a 2 man job nowadays, to get the mix of staged shots and candid shots. Versatility is also key, can you offer modern styles? Contemporary? Classical and traditional? You will find most couples have a definite idea of what they want.

Of course there are many other paths a photographer can go down, from sports and adventure work, newspaper photo-journalism to glamour work. Have a think about the subjects and styles you most enjoy and then see were this could take you. Be creative in your approach to who may want your pictures and never, never give up!

Learn How To Succeed With The Most Difficult Task In Jewelry Photography

In the field of commercial photography, be it in motion or static, every category presents a challenge of its own. With jewelry photography, an object of highly reflective surface (HRS), the challenge is amplified due to its relatively small size captured mostly in close-up environment with shallow depth of field, surface complexity (specular), and limited ways of lighting due to space restriction between the lens and the object. Jewelry photography demands knowledge and experience to overcome the compounded difficulty of controlling reflections and limited depth-of-field (perceived sharpness) in close-up jewelry photography.

In addition to the problems mentioned above, the success of reproducing and obtaining a high quality digital image of jewelry will depend on the equipment used in the reproduction process. There are basically three types of camera systems one can employ:

a. Digital SLRs like Canon, Nikon, Olympus, Sigma with good sensor resolution (6-14 MP)

b. Medium format cameras like Hassleblad, Rollei or Mamiya with a larger sensor digital back (11-39 MP)

c. Large format view cameras like Sinar or Toyo with live video studio solution (11-39 MP)

The purpose of this article is to discuss some of the principal challenges posed by the complexities of reflective surface reproduction, particularly in digital close-up photography. Below I will present some solution to these challenges from the lessons learned and experienced in my daily practice and from my own research as to what is the best, fastest, and simplest solution to an otherwise complex assignment of jewelry photography.

Jewelry surface (HRS)
The most difficult task of all HRS digital captures is jewelry. In essence all jewelry objects are built with reflective qualities of various degrees and can be compared to mirrors. Mirrors are objects with good specular or diffused reflection; that is, image forming qualities. Imagine pointing your lens towards a mirror at a close distance. What will you see? Exactly, yourself holding a camera and your surrounding area. Jewelry objects in essence embody three kinds of mirrors: flat, convex and concave determined at random by the jewelrys very shape. Curved mirrors magnify or shrink images therefore distort the reflected image. Most jewelry objects typify spherical mirrors structured in an interesting relationship of concave and convex surfaces.

Solutions:
Understanding the basic reflective properties of mirrors can be helpful in solving some basic problems related to jewelry photography because of their common reflective properties.

a. Jewelry reflection has no physical existence. Conceal the camera or choose a shooting angle for the jewelry to reflect a controlled surface such as a white board or soft box.

b. The location of the camera/lens matters in terms of how and what will the jewelry reflect. Use longer lenses to extend the working space between object and lens.

c. When light strikes the jewelry surface the angle of reflection equals the angle of in incidence. Place your light source indirectly to the angle of reflectance.

d. The reflection on the jewelry is half the size of the reflected image – the jewelry is always halfway between the reflected image and the reflection. Creating and placing the jewelry inside a large soft tent enables the application of various light sources to minimize and control unwanted reflections.

e. If the jewelry surface is flat and perfectly shiny, specular reflection will result. If the surface is rough, diffused or distorted reflection will result (bending) Place the jewelry in a light zone of several loosely arranged large white panels, and by modifying their position relevant to the object will enable the control of light source there by controlling unwanted reflection.

Overall Sharpness:
A narrow depth-of-field (DOF) can create spectacular effects when photographing insects, flowers, etc., but in jewelry photography if the entire image does not appear in full focus, the image becomes an unusable one. Unusable in the sense that some parts of a ring or bracelet needed to provide useful data for the purpose of presentation will be unacceptably less sharp than other parts. For example, the front part of a bracelet (focal plane of the lens) is in sharp focus; but as we move towards the back region the loss of sharpness becomes unacceptable (blurred). DOF and image sharpness changes with sensor size. Smaller digital sensors obtain maximum sharpness at wider apertures (f:8-f:11) while larger ones at (f:11-f:22). Capturing small objects like jewelry via close-up photography presents a problem since only a very narrow portion of the object relative to the focal plane will be acceptably in focus. One way to extend depth of field would be to take images using a narrow lens aperture. This solution has a serious disadvantage. Small apertures bring more light diffraction, degrading the image resolution. This is one reason why many consumer digital cameras (with very small sensors) won’t let you stop down past f:8, while studio solution sensors are often stopped down to f:32 and beyond.

Solution:
The application of double exposure solution or photo stitching in jewelry photography partially solves the limitations of shallow depth-of-field. The technique known as “focus stacking” is another. Using double exposure when limited depth-of-field is available is a powerful technique to help photograph and present jewelry.

Depth-of-field determines what part of the jewelry has the sharpest focus and its amount. Unfortunately, at larger apertures depth of field limits attention to a particular focal points i.e. the top of a ring, while minimizing details at the shank. A greater depth-of-field would presents all the elements of a ring sharp at once, relatively equally. Depth-of-field is determined by the following: lens aperture (-stop), lens focal length and your distance from the focal point. In jewelry photography, of these three the aperture has the most influence and the least modifiable. Therefore to increase depth-of-field and achieve total sharpness over the entire image, move farther away from the jewelry by using a longer lens.

1. Capture two images, first focus slightly below the ring top, then a second focused lower at the center.

2. Bring both images into two separate layers in Photoshop to combine the two into one sharp image.

There are of course other solutions such as the Helicon Focus. This program is designed to manage the shallow depth-of-field problem in close-up imaging. It also aligns the images that change their size and position from shot to shot. This function is especially important with closeup jewelry photography.

However, the most pragmatic answer to the depth-of-field challenge is the large format studio camera. These cameras such as Arca Swiss, Linhof, Sinar, Fuji, Calumet or Toyo have expandable bellows, tilt and swing capabilities, and are allowing the capture of high-quality images with extended depth-of-field beyond the optical limitations of the lens.

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